1. WHAT TO DO?

• Decide how much money you want to raise
• What resources do you have available? (time, money, people)
• How much is the event going to cost you to run?

2. WHEN TO DO IT?

• Decide on a date for the event
• What time of the day will the event take place?

3. WHERE TO DO IT?

• What venue will be suitable?
• Is the venue easy to get to?

4. WHAT EXTRAS TO OFFER

• Will you offer refreshments?
• Will you offer a place where people can leave their children?

5. PUBLICITY

• What kinds of publicity will you use? (pamphlets, posters, banners, stickers, newspaper advertisements, radio, and so on)
• Where will you advertise, for example where will you distribute your pamphlets?
• When will you advertise?

6. WHO DOES THE WORK?

You will need people to do the preparation work and to work on the day. Without committed employees no fundraising event can be a success. There must be a co-ordinator who takes overall responsibility. But there are also hundreds of small jobs and the co-ordinator cannot do them all. The co-ordinator must delegate many of the jobs. His or her job is to make sure that everyone else does what they promised.

7. EVALUATION

When it is all over the money is counted. Then it is important to ask:

• What did you do right?
• What did you do wrong?