Chapter 17

Fundraising

When people give money to an organisation they want to know that there are budgets and structures in place to manage the money properly. Monthly and annual bookkeeping records must be kept to show clearly what money is collected and what money is spent. So, all these things need to be in place before embarking on a fundraising initiative. An organisation like an advice centre should register with the Department of Social Development as a non-profit organisation (NPO). This gives the organisation credibility with donors and the community. There are also other advantages offered by the government to organisations that do register. We will first look at the Act itself and then at the process of registering as an NPO.

THE NON-PROFIT ORGANISATIONS ACT (NO 71 OF 1997)

The Non-profit Organisations Act (the NPO Act) has repealed the Fund-raising Act except for chapter 2 of the Fund-raising Act which deals with disaster and relief funds. The NPO Act says an NPO is a trust, company or other association of people:

  • Established for a public purpose, and
  • The income and property are not distributed amongst its members or staff except to pay for a service

So, in terms of the Act, NPOs are civil society organisations (in other words, they are not part of government) that have self-governing boards which are accountable to their owners or members. To summarise, NPOs –

  • Provide a public service or have some public purpose that goes beyond serving the personal interests of the members of the NPO (such as the promotion of social welfare, economic development, religion, charity, education or research)
  • May make a profit, but may not give any of the profits to its members – they can use the profits they make for the work of the organisation
  • Often have to fund-raise from donors because they don’t make enough money (income) to cover their expenses

The NPO Act encourages organisations to register as NPOs with the Department of Social Development. Organisations can benefit from being registered because it formalises the institution and in this way makes them more credible to donors and to the public. There are also certain benefits from government for organisations that register. However, it is not compulsory to register as an NPO in order to exist. Registration is a choice but in the long run it will benefit the organisation. (See Resources: NPOo registration)

The Act aims to meet these objectives by allowing organisations to register with the Directorate of the Department of Social Development. This is called voluntary registration.

VOLUNTARY REGISTRATION

The NPO Act encourages non-profit companies, trusts and voluntary associations to register with The Directorate in the Department of Social Development. However, organisations only have to register if they want to and if they meet certain requirements, which are:

  • it must not operate for profit (it must be a non-profit organisation)
  • it must have a separate legal identity to its members

The purpose of voluntary registration is to make NPOs more accountable and transparent to the public by prescribing certain rules on how they must function.

BENEFITS OF VOLUNTARY REGISTRATION

NPOs that register with the Department of Social Development will qualify for certain benefits and allowances from the government. In the future it is possible that the government will not pay benefits or allowances to an NPO unless it is registered with the Department. The following acts also say that NPOs must be registered under the NPO Act in certain circumstances:

  • The Lotteries Act – if the NPO wants to run a lottery
  • The tax laws – if the NPO receives a tax benefit

HOW DOES AN ORGANISATION REGISTER AS AN NPO?

Before applying to register as an NPO the organisation must check that their founding documents are in order and meet the requirements of section 12(2) of the NPO Act. The founding documents are:

  • The Constitution for a voluntary association
  • The Deed of Trust for a trust
  • The Memorandum and Articles of Association for a non-profit company

NPOs should then send two copies of their founding documents together with the application form to the NPO directorate.

DUTIES OF AN NPO THAT HAS REGISTERED

Once an NPO has registered with the department, it must follow certain procedures. The most important procedures are: To keep all accounting records To draw up financial statements within six months of the end of the financial year (these must include a statement of income and expenditure and a balance sheet) To arrange for an accountant to compile a written report within two months after drawing up its financial statement. The report must say that the financial statements are consistent with the accounting records and that the NPO has complied with all the financial reporting requirements of the NPO Act.

TAX LAW FOR NPOS

The Tax laws Amendment Act No 30 of 2000 amended the Income Tax Act No 58 of 1962 (the Tax Act). There are two main tax benefits for NPOs under the Tax Act:

  • Income tax exemption – the NPO doesn’t have to pay any tax on its income
  • Donor tax deductions for people or bodies that donate money to the NPO

HOW TO REGISTER AS A NON-PROFIT ORGANISATION (NPO)

An NPO can be a non-profit company, a trust or a voluntary association of persons. An organisation that is not-for-profit can be set up as a non-profit company.

NON-PROFIT COMPANY

A non-profit company is similar to a normal profit company but it is not allowed to operate to make a profit and it can’t share the profits out amongst the company members.

Large organisations that run big programmes and budgets and have lots of staff usually set up a non-profit company.

Non-profit companies have separate or independent legal identities that are distinct from their members. This means –

  • The organisation, not its members and staff, are responsible for the organisation’s debts, contracts and other legal responsibilities
  • The assets of the organisation are in the name of the organisation, not its members
  • The organisation carries on with its work even if its members or staff change
  • The organisation can sue, be sued and enter into contracts in its own name

WHO RUNS A NON-PROFIT COMPANY?

A company consists of members and directors. The members appoint the directors who have executive powers. The directors are responsible for the day-to-day running of the company.

HOW DO YOU FORM A NON-PROFIT COMPANY?

All companies, including non-profit companies, are registered with the Registrar of Companies under the Companies Act. To register as a non-profit company your organisation must:

  • Be established for a lawful objective
  • Have as its main objective the promotion of religion, the arts, science, education, charity, social activity or a communal or group interest
  • Only use its income and property to promote the main objective
  • Not distribute its money or property to the members or staff, unless they are being paid for work they have done
  • Appoint official auditors
  • Keep financial and accounting records
  • Hold an annual general meeting

THE MEMORANDUM AND ARTICLES OF ASSOCIATION FOR A COMPANY

The founding documents for a non-profit company are the Memorandum and the Articles of Association. The Memorandum sets out the purpose of the NPO and the Articles of Association say how it will work.

TRUSTS

An organisation can be set up as a Trust under common law and the Trust Property Control Act No 57 of 1988. It is easier to set up a Trust than a non-profit company. A trust is a written arrangement between an owner and trustees. The owner hands over property and/or funds to a group of people (called trustees) who look after the property and funds and use it for the benefit of other people (called beneficiaries) for a specific objective.

WHO RUNS A TRUST?

A trust is run by a Board of Trustees. A Deed of Trust will say what the powers and duties are of a trust. Trustees can be paid for the work they do for the NPO.

WHICH LAWS GOVERN TRUSTS?

Trusts are governed by the common law and the Trust Property Control Act. Trusts do not have a separate legal personality. If there is a legal dispute, the trustees, not the trust, can sue or be sued. The property of the Trust is protected and the Trust Property Control Act says trust property must be kept separate from the trustees’ personal property. Trusts must have their own bank accounts.

HOW DO YOU FORM A TRUST?

A notary public must write and attest your trust deed and the trust must be registered with the Master of the High Court. If there are any changes to trustees at any stage, then the Master must be given notice of this.

THE TRUST DEED

The trust deed is the founding document of a trust.

REGISTERING AS A TRUST UNDER THE NPO ACT

If a trust registers as an NPO under the NPO Act (in addition to registering with the Master of the Court) it will become a body corporate with an independent legal personality.

VOLUNTARY ASSOCIATION

This is the easiest and simplest structure to set up and manage. It also has the same powers and can do the same thing as a trust or non-profit company. A voluntary association can be set up when three or more people enter into an agreement to form a non-profit organisation. Voluntary associations are best suited to small community-based organisations that do not need to own or manage large amounts of money or property and equipment. For example, a school parent association.

A voluntary association is the quickest and cheapest structure to set up.

WHO RUNS A VOLUNTARY ASSOCIATION?

There is usually a constitution that provides for the appointment of a group of people with executive and/or management powers.

WHICH LAWS GOVERN VOLUNTARY ASSOCIATIONS?

The common law and the Communal Property Associations Act (No 28 of 1996) govern voluntary associations. If you want to make a voluntary association an independent legal personality, the law says the constitution must specify that: The organisation will continue to exist even if the membership changes The assets and liabilities (debts) of the organisation will be held separately from those of its members

HOW DO YOU FORM A VOLUNTARY ASSOCIATION?

You can form a voluntary association by having a written or verbal agreement. There is no government registry that you have to register with but you can register under the Non-profit organisation Act.

THE CONSTITUTION OF A VOLUNTARY ASSOCIATION

The written agreement of a voluntary association is called the constitution. These are the rules which say how the organisation will run. It also says what its main purpose and objectives are, who will make the decisions and how decisions will be made.

The constitution of a voluntary association will usually have detailed and clear sections on:

  • The purpose of the organisation
  • The objectives of the organisation – what it wants to achieve
  • The type of organisation it is: for example, non-profit voluntary association
  • The membership of the organisation – who may become a member and the rights and duties of members; how people can join, resign or be expelled
  • The structures and main procedures of decision-making in the organisation
  • Annual general meetings and other meetings
  • Elections and appointments for the different structures of the organisation
  • The powers and functions of each structure
  • Who makes what decisions
  • How the organisation is governed and how decisions are made
  • How it is organised to get the work done
  • The roles, rights and responsibilities of people holding specific positions and of the different structures: what individuals and structures are responsible for, to whom must they account.
  • How the finances and assets of the organisation are controlled
  • Financial year and audit process
  • Closing down the organisation – what process must be followed and what will happen to the money and assets of the organisation.

REGISTERING AS A VOLUNTARY ASSOCIATION UNDER THE NPO ACT

If a voluntary association wants to register as an NPO under the NPO Act it will have to follow the requirements set out in the Act. It can be an advantage to register under the NPO Act because funders generally prefer to work with organisations that have been formally and legally recognised. NPOs that have registered under the Act also have access to certain government benefits.

GUIDE TO CHOOSING A STRUCTURE FOR AN NPO

The following factors are guidelines to help you choose a structure for your organisation.

Size, capacity and complexity of your organisation – Large organisations with big programmes and budgets will usually set up a non-profit company. Smaller organisations will usually set up a trust or voluntary association.

Funder’s needs – People funding the organisation, for example, overseas funders or government may prefer a particular structure. For example, corporate (business) funders usually prefer organisations to be non-profit companies.

Paying tax – It doesn’t matter which structure you choose. This does not affect the amount of tax your organisation might have to pay. The factors that influence your tax status are the purpose, objectives and activities of the organisation.

Registering with a government registry – Only non-profit companies and trusts have to register with a government registry. The advantages of doing this include:

  • There are rules and regulations which organisations have to follow if they are registered, this helps to make things clear to those inside and outside the organisation
  • Organisations have to be accountable to the public which means all stakeholders, for example, donors, people benefiting from the organisation’s work, the general public and the government are aware of how money is being spent by the organisation

RAISING FUNDS THROUGH FUNDRAISING ACTIVITIES

Each office should have an income plan for at least three years which includes a range of activities, including fundraising.

  • Most organisations with members have a membership fee called a subscription or membership fee.
  • You can charge a fee for some or all of the services you provide. You can do this on a sliding scale of affordability.
  • You can have public fundraising events, such as raffles, parties or suppers, cake or jumble sales, fairs, and so on.
  • You can ask for donations of money or things (for example office equipment, or items to be prizes for fundraising events) from religious bodies, businesses or other organisations.
  • You can approach large local and international funders as well as government. To do this it will be necessary to draw up a funding proposal.

STEPS IN PLANNING A FUNDRAISING EVENT

STEPS IN PLANNING A FUNDRAISING EVENT
WHAT TO DO? Decide how much money you want to raise 

What resources do you have available? (time, money, people) How much is the event going to cost you to run?
WHEN TO DO IT? Decide on a date for the event 

What time of the day will the event take place?
WHERE TO DO IT? What venue will be suitable? 

Is the venue easy to get to?
WHAT EXTRAS TO OFFER Will you offer refreshments? 

Will you offer a place where people can leave their children?
PUBLICITY What kinds of publicity will you use? (pamphlets, posters, banners, stickers, newspaper advertisements, radio, and so on) 

Where will you advertise, for example, where will you distribute your pamphlets? When will you advertise?
WHO DOES THE WORK?  You will need people to do the preparation work and to work on the day. Without committed employees, no fundraising event can be a success. There must be a co-ordinator who takes overall responsibility. But there are also hundreds of small jobs and the coordinator cannot do them all. The coordinator must delegate many of the jobs. Their job is to make sure that everyone else does what they promised.
EVALUATION  When it is all over, the money is counted. Then it is important to ask: 

What did you do right? 

What did you do wrong?

WRITING A FUNDING PROPOSAL

Funding proposals can be written for the organisation as a whole or for specific projects initiated by the organisation. Funding proposals can be found in newspapers, on websites, or sent via email from other organisations. It is therefore very important for the advice centre to be registered on the databases of other organisations, such as provincial forums, government departments and funders.

Calls for proposals will often provide specific guidelines and details of the information to be provided. Sometimes, donors will ask for an expression of interest before inviting a proposal. Here is a list of things that should be included in a funding proposal:

  • Name and address of your organisation
  • Background and motivation (why you are asking for funds) – Give the reader (funding agency) some information about when the organisation was formed and why it was formed. It is always useful to include figures in your motivation for funding, for example, if you are asking for funds for a literacy programme, state that there are 9 million people in your country who cannot read.
  • Aims of your organisation
  • Description of activities for the past year or two; send your annual reports
  • Plans for the future – include specific outcomes for what you intend to achieve in year 1, year 2 and so on
  • Timelines – give details of when you intend to start with implementation of specific activities and how
  • Organisations you have worked with or intend to work with
  • Description of the structure of your organisation
  • Income
    • money received in the past from different agencies
    • money receiving now
    • ways in which the organisation has raised money itself
  • Budget
    • List the expenses and income you think you will have in the next year. (See Budgets)

Send your proposal with a covering letter. If you receive funding, always send letters of thanks.