You can use media to:

• Inform other people about a situation or an event, or about an organisation. For example, you can use media to inform people that pensions are a legal right.
• Explain facts to people, for instance how to apply for an old age grant (pension) from SASSA. This educates people about pensions.
• Politicise people, to make people more aware of what is happening around them. For example, you can link service delivery problems to a campaign against corruption.
• Ask people to do something. This is called mobilising. For example, you can try to mobilise people to protest by coming to a meeting.
• Advertise an event.