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How Can You Use the Media in an Advice Centre?

You can use media to:

  • Inform other people about a situation or an event, or about an organisation. For example, you can use media to inform people that pensions are a legal right.
  • Explain facts to people, for instance how to apply for an old age grant (pension) from SASSA. This educates people about pensions.
  • Politicise people, to make people more aware of what is happening around them. For example, you can link service delivery problems to a campaign against corruption.
  • Ask people to do something. This is called mobilising. For example, you can try to mobilise people to protest by coming to a meeting.
  • Advertise an event.